![]() Hinge and Bumble grew app usage in Q2, while most others dropped These estimates take advantage of a new Similarweb data model for mobile apps, particularly for iOS, that is being introduced first in the US. If we throw the Match app and Plenty of Fish into the equation, it looks like users of Match brands in total were down 3% year-over-year. While Hinge gained 2.2 million active users, year-over-year, for the quarter, Tinder users dropped by about the same amount.Hinge and Bumble also had the best 30-day retention rates, based on active users of their Android apps in the US: 13.4% and 12.4%, respectively. ![]() The apps with the biggest losses of monthly active users were Grindr (-8.6%), Match Dating (-13.9%), Plenty of Fish, another Match property (-22.2%), and Zoosk (-48.8%).Tinder remains the most popular dating app, despite a 7.7% quarterly drop, with nearly 9 million monthly active users as of June.Bumble grew users by 2.3% in the quarter to 4.8 million in June. Hinge monthly active users grew 17.2% in Q2, totaling 5.1 million in June. ![]() Tinder and Hinge are both properties of Match Group, which also offers the Match dating app, Plenty of Fish, and others. However, the user count for Tinder dropped 7.7% in Q2, and most other dating apps saw even bigger losses in user engagement. Tinder, which popularized the whole swipe-right / swipe left metaphor of making snap judgments on potential mates, remains the most used app based on Similarweb estimates of combined monthly active users of iOS and Android in the US. In a dating apps market where usage has been trending down, the two apps that performed best in the second quarter were Hinge, which promises a focus on long-term relationships rather than quick hookups, and Bumble, which puts women in charge of initiating contact with potential dates. Bumble also grew monthly active users 2.3% year-over-year, while Tinder dropped 7.7% – and others did worse
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